Gant, the preppy purveyor of American style, teamed up with Scott Schuman aka The Sartorialist to produce a sort of look-book-meets-street-style photo spread of fashionable New Yorkers. The ten well edited participants each choose pieces from the autumn Gant collection to compliment their personal style. Then Mr. Schuman went to work, and the results are just as wonderful as one would expect. The New Haven founded and Swedish owned (or is it French owned now?) Gant seems to have the magic touch these days, wildly successful partnerships, great products and smart marketing. Well played Gant, well played.
Gant x The Sartorialist micro-site
Below: Luke Forbes, actor by trade, would fit right in at Glastonbury.
Below: MacDonald Steffen Huelster of Brooklyn. I own that bag (Jack Spade) and those boots (Red Wing). Looks like I would fit right-in in Bushwick.
Very chic.
10 Comments
August 22, 2008 at 12:39 am
I LOVE that first look, the gray knit and red pattern shirt….Damn, makes me want to go shopping
August 22, 2008 at 2:14 am
Love the concept. Love Gant’s fall collection. And Scott, as always, makes everyone look so cool and gorgeous. But where’s the info on what they’re wearing? Isn’t the idea here to sell some clothes?
August 22, 2008 at 7:59 am
WOW! I love these outfits and I love that men’s sweater in the middle.
The darling girl is on the same Vespa I have…clearly I need to step it up a notch when I ride!
August 22, 2008 at 9:20 am
That’s some pretty cool stuff.
August 22, 2008 at 1:24 pm
ooh, i love what the woman did with it.
August 22, 2008 at 5:07 pm
I’m sorry but Ican’t agree. I love the Sartorialist blog, and like most of what Gant does as well, but the models just seem awful. Especially the King of Kings [County] – even if he’s trying to be ironic.
August 22, 2008 at 5:35 pm
Umm. is the guy in the middle channelling mordecahi or what? jack spade+gant+ attitude
August 23, 2008 at 3:00 am
Dear ACL,
Wonderful blog. I have spent my last 2 days endlessly reading the archives in your blog. Very interesting. I love the flickr find column. I have added your link to my blog’s link list. Hope that’s okay.
Jonas Fred – The Journal Of Style
August 25, 2008 at 12:42 pm
Have to agree with Kempt on this – MacDonald Three Name Whatsit needs to check himself. These pictures are great, but what do they have to do with Gant?
August 25, 2008 at 6:14 pm
That first image is great – makes me wish it were autumn!