It’s official, the new J. Crew is open and it has generated lots of buzz. I thought I would follow up my previous post with some better images of the space for all of the people who live outside of NYC and can’t just pop in to check everything out first hand. All photos are courtesy of J. Crew and the talented photographer Brian Berman.
20 Comments
August 21, 2008 at 8:18 pm
Wow! The photos are great. I hope you don’t mind that linked to this entry in a recent post. My readers would love to see these pictures!
August 21, 2008 at 9:03 pm
I have to say this is impressively low-key and respectful of its surroundings. No exterior logo, as far as I can see! I get the sense this location won’t–can’t, even–be a money-maker, and that it was done just because it could be done.
Is the bar original to the space? When I was down there last year, I remember it being empty.
August 21, 2008 at 9:58 pm
I love how they hung the ties at the bar. I like this better than Varvatos at CBGBs.
August 22, 2008 at 10:23 am
Absolutely beautiful. I walked by there just last Saturday and was incredibly disappointed that I couldn’t enter. Now, I’m back in NC, and I reckon I’m heading over to Crabtree Mall (here in Raleigh) at lunch for my fix!
August 25, 2008 at 3:11 pm
I love it Annie….very clever concept. I love how the ties hang at the bar. The store has such appeal.
thanks for sharing this with me..
Mom
August 27, 2008 at 2:07 pm
This is very cool of a corporate entity like JCrew to go low-key on obvious branding and instead creating an experience for the consumer. Enjoy the interiors and I enjoy the site.
August 28, 2008 at 3:18 pm
This is cool… this store is so much more relatable to consumers than there others. Its a fashion forward approach…Just like the John Varvatos CBGB’s store which awesome as well.
September 1, 2008 at 9:07 am
sad, for it was a lovely place to have a drink before it turned into another j crew store. creative thinking with a social cost for those able to enjoy the bar it once was.
September 1, 2008 at 10:06 am
Can’t tell from the oblique shot — is that a painting of a female nude or a young male?
And I concur: such a lovely, low-key treatment. I’m betting it _is_ a money maker.
September 2, 2008 at 5:24 pm
Love it! Brilliant photos.
September 6, 2008 at 3:38 pm
i went there today…they did a nice job with the space but the store was full of douche bags, the customers and the employees. i dont think i’ll be going back.
September 6, 2008 at 4:04 pm
Roger,
When I was there, the customers were on par with normal NYC douche-ness and the staff was pleasant, helpful and in one young lady’s case, attractive.
ACL
September 21, 2008 at 12:31 am
Beautiful space! J.Crew is the best at lifestyle and brand experience. It was very true to the Liquor Store. I sent them a great vintage Indian chief postcard wishing them luck on the opening and it was up behind the bar which I took great personal pride in. I hope to see more space specific shops to come in the future.
September 30, 2008 at 11:40 pm
I have to agree with Gregg. It was one of my favorite spots in this city and ran into some of the most interesting of night crawlers. Beautiful store for JCrew Men, but saddens me still.
October 17, 2008 at 11:50 pm
Wow, this marketing approach is surprising for such a mall-based retail store. I am actually quite happy to see JCrew adopt this new retail presence. It is unfortunate for the old patrons of the previous watering hole, but at least big corporations are starting to pay attention to the city’s past and culture by, at least, trying to preserve somewhat of a historic landmark. I hope to see this type of retail experience come to the West Coast!
December 5, 2008 at 8:39 pm
These are beautiful photos. I feel like the store is a relative of Ralph Lauren, but a younger, leaner one who doesn’t own as much stuff.
December 19, 2008 at 8:18 pm
Yes, but why is the rum gone?
January 16, 2009 at 8:43 am
turn it back into a bar. this world needs more whiskey and camaraderie right now.
i grew up in that bar and i miss it.
missmarketcrash.blogspot.com
April 1, 2009 at 9:37 pm
I went there today. Shocked and kind of mad that it’s a “hole in the wall.” But still, great store. I was the only one in the store and the staff made me feel like a million bucks. Will definitely return.
May 20, 2009 at 10:20 pm
Cool, but I believe it is a clear rip off of the RL stores….